But he wasn’t completely sold. He knew garments in a deep, rich black rarely keep that beautiful sheen and depth of color after a few washes. He hesitated to buy it. Why invest that much money into something he could only wear a few times? He imagined it faded and stretched out of shape, hanging forgotten in the back of his closet. Surely other high-fashion connoisseurs also held his same reservations.

That’s when Eirelan and Jason became fast friends, bonding over the intricate challenges of couture fabric care. How to increase the longevity of the beautiful piece became like a true-crime mystery; they were detectives working together on what seemed like a long-forgotten but deeply important cold case. 

Eirelan had been in the fashion industry for decades. As an experienced, multi-store retail market director who is recognized for building highly motivated, inspired leaders and teams, she immediately recognized the similar way Jason built and nurtured his own teams. She’d also never met someone as dedicated as Jason was to caring for high-end garments. 

Eirelan secured swatches, Jason applied technique after technique refining his process to preserve the crisp, beautiful poplin. What would help maintain its stretch? How could he clean it and keep the sheen? How many times could he travel with it layered into his suitcase or stretched over his body from country to country before it succumbed to a dull, lifeless article of clothing that he would no longer reach for?

Then, he found the magic formula. 

​​It was a careful orchestration of controlled testing, subtle adjustments, and an almost intuitive sense of how fine fabrics respond under pressure. Temperature shifts, solvent balances, drying times—each variable was tested, refined, and re-tested until the black poplin revealed its secret. The result wasn’t just preservation; it was transformation. The shirt kept its deep sheen and structure, resisting the fading and stretching that couture connoisseurs had long accepted as inevitable.

For Jason, this meant he could confidently purchase the shirt. For Eirelan, it meant she could confidently stand behind the garment, sharing the secret with customers of exactly how to care for it, how to extend its life, and to keep it as beautiful as it was on day one. 

From this shirt, a lifelong friendship was created. Eirelan and Jason grew from client and vendor into collaborators and trusted confidants. From her experience in New York, San Francisco, and now Miami, Eirelan became passionate about challenging her teams. She encourages them to go “beyond transactions by delivering above expectations, practicing unsolicited acts of kindness, and engaging through active listening rather than just closing sales,” she said. Jason is no different, and has built Sudsies to treat every single person who walks through its doors as a Very Important Person. 

Today, Jason’s and Eirelan’s families regularly come together to celebrate each other’s successes as their careers continue to grow and as their lives move forward and change. For Eirelan, she knows she’s found someone with integrity who she can rely on to find the answers she’s looking for: “Jason always has a really insightful point of view and is super honest, which I value.” She also couldn’t believe how big Jason and his team could dream—they have a solutions-driven mindset that helps them innovate, just like the way Jason figured out how to extend the life of the poplin. No task is too big for them to tackle.

Jason values Eirelan’s incredible ability to connect the dots; like himself, she’s a people person who brings everyone together, plugging the right people into the right networks and making the right connections that facilitate shared growth. “There’s enough room for everyone to succeed,” Eirelan said. It’s important to be generous. Share insights. Collaborate. (And solve poplin mysteries.)

And obviously, spread the word about the magic technique that keeps all our high-fashion garments shimmering: it’s right here behind Sudsies’ very welcoming doors. 

Come on in and let’s see what garment mystery we can solve for you.