Tag: Luis Moreno

Sudsies team members stacking hands together in a conference room

A History of Smiles, Spark, and Style

A doodle on a credit card receipt became the spark behind Sudsies: a smiley face from founder Jason Loeb meant to brighten someone’s day. That same energy grew into a brand built on joy, connection, and high standards in garment care. This article traces Sudsies’ rise through Loeb’s “four-legged stool” leadership team, highlighting operations, guest experience, and pickup and delivery as “couture on wheels.” It also explores the culture behind the service, hiring for empathy, building loyalty, and treating every garment as a chance to deliver happiness.

Vintage-inspired wedding portrait highlighting a lace gown, connected to heirloom preservation of century-old garments.

We’ve Been Keeping A Secret

A 73-year-old lace and pearl wedding dress carried three generations of love, memory, and craftsmanship. At Sudsies, restoring this heirloom meant more than cleaning—it meant preserving a family legacy with patience, discretion, and extraordinary care.

Restoration tools with lace fabric and pearls, symbolizing expert care from everyday garments to priceless heirlooms.

From Poplin to Priceless

At Sudsies, we know that moving from poplin to priceless isn’t just a clever phrase—it’s our blueprint for garment excellence. When faced with delicate fabrics like black poplin, notorious for losing sheen or structure, we don’t guess: we secure swatches and run controlled experiments to test solvents, temperatures, and cleaning cycles. Only after confirming a method that maintains fiber integrity, colorfastness, and shape do we apply it to your garment. That exacting rigor was pivotal when restoring Natalie Chernow’s 73-year-old heirloom lace and pearl wedding gown: we first perfected the process on scraps, then hand-cleaned the dress, blocked its silhouette, and preserved it in archival storage. This methodology turns each restoration into a case study—transforming the once fragile into the timeless. By leaning into evidence-based cleaning and couture garment care, we build credibility that goes beyond service: it’s marketing through craftsmanship. Showcasing swatches, before-and-afters, and detailed explanations reinforces trust with discerning clients. Whether you bring in everyday attire or priceless couture, Sudsies delivers precision, confidence, and artistry—elevating every item, every time.