A History of Smiles, Spark, and Style
January 2, 2026
A doodle on a credit card receipt became the spark behind Sudsies: a smiley face from founder Jason Loeb meant to brighten someone’s day. That same energy grew into a brand built on joy, connection, and high standards in garment care. This article traces Sudsies’ rise through Loeb’s “four-legged stool” leadership team, highlighting operations, guest experience, and pickup and delivery as “couture on wheels.” It also explores the culture behind the service, hiring for empathy, building loyalty, and treating every garment as a chance to deliver happiness.
