Tag: Sudsies partnerships

Two men in suits walking on a palm-lined shopping street in South Florida

How Radical Generosity Sparked a Friendship

Max Koval’s friendship with Sudsies CEO Jason Loeb started with shared values, not garments. This story follows Max’s journey from leaving Ukraine at 18 to building a luxury career that spans music, retail, and leadership at Prada, where he now helps clients create deeply personal made-to-measure pieces. It explains how Jason’s curiosity about quality turned a client interaction into a decade-long relationship rooted in forward momentum and “radical generosity.” Through constant idea swapping, introductions, and shared expertise, their bond benefits Sudsies guests by keeping the team ahead of new fabrics and ensuring one-of-a-kind garments are cared for with confidence and respect.

Man in a navy suit walking along a palm-lined luxury shopping street in South Florida

From Molfetta to Miami: Vito DeGennaro

Vito DeGennaro’s journey from the New Jersey tri-state area to Miami was driven by a desire for sunshine, family, and a life built with intention. This profile follows his path through fashion, from working retail while earning a fashion studies degree to becoming a regional manager in luxury. It also explores how his relationship with Sudsies grew from business to friendship, rooted in shared standards and genuine connection. Grounded by his father’s immigration story from Molfetta, Vito’s values center on warmth, roots, and teamwork, and his belief that the best things last when built with care.