If you ever walk by the Sudsies Design District boutique, chances are you’ll receive a wave and a huge smile from Yara Pena through the floor-to-ceiling windows. Yara is the store’s tailoring expert, but she’s also earned the title of “Window Queen” for the way she engages outdoor passersby. She just celebrated her one-year anniversary with the company, uniting clients and their garments in the perfect fit.
Yara is both a tailor and a designer. She studied fashion in Puerto Rico and attended The Altos De Chavon School of Design in the Dominican Republic before settling in Miami. These experiences include working directly under established fashion designers, among them Puerto Rico’s Pipo Pere, who she recalls taught her some of the most valuable tricks of the trade for garment construction.
“You have to really know what you are doing, but you also have to really like it,” says Yara of tailoring. “Your passion affects the quality of your work.”
Yara’s talent is evident. Yet the 28-year-old notes that some clients are initially hesitant about whether her youth matches her skill. Yara happily takes on the opportunity to turn around those perceptions, tackling even the most challenging garment requests with refinement.
“I love seeing client’s reactions when they try on the final garment. A customized fit just elevates their love for the item all the more.”
“The range of tailoring tasks varies, but when asked, Yara notes a special affinity for evening wear, from bridal gowns to cocktail dresses, and all things beaded and embellished. She continues to wow her clients with impeccable techniques, but also her positive outlook.
“Everyone has bad days now and then, but when I get in front of that Sudsies window, I’m always smiling,” she says.
How’s that for a compelling storefront?
In need of clothing alterations, damage repairs, or heirloom revivals? Meet with Yara at our 6100 Biscayne Boulevard boutique or one of our other expert tailors at our Miami Beach and North Miami Beach locations. More information about our tailoring department and all other services can be found at www.sudsies.com or by dialing 305.864.3279.
